LEGO Digital Box is device that uses augmented reality to show customers in LEGO stores what a built up LEGO set looks like. To get it to work you simply hold the LEGO set box up to the screen where a camera captures the box, detects which LEGO set is to be found within and then displays the set built up on top of the box. The box can be rotated and the augmented reality image follows.
Purchase decisions at the point of sale are mostly driven by the excitement of customers about a product. This certainly applies to the toy market. Ideally, customers want to hold the product in their hands and look at it closely from all angles. But for products like LEGO® sets, it can take hours of construction before you know what the toy really looks like. The LEGO DIGITAL BOX from the LEGO Group comes to the rescue. Children, big and small, can now hold LEGO® boxes up to the DIGITAL BOX and watch a 3D animation of the product – from all angles, in every detail – in their hands. This is made possible by metaio software, which fuses virtual 3D animations into a live video of the actual product packaging. The technology not only creates a fascinating technical experience, but also gives retailers a unique selling pitch while helping to inform interested buyers. After all, customers get to see exactly how much fun there is inside!
Occasionally we come across Lego gadgets which generally fall in to the category of cool because you have to admit, most Lego is cool.
iFixit have taken a very deep look in to what the Apple A4 processor looks like and have also confirmed how it works. The company iFixit worked with are called Chipworks who decided to X-Ray the A4 and other various components to see exactly what was in there.
It’s Monday morning and time now to announce the winner of our Nokia X6 “Comes with Music” contest. This contest was our first in quite a long time, but we plan on changing that now to start offering weekly contests, the next of which starts tonight where we are putting an LG Crystal mobile phone as the prize.
You might remember iPhone socks that are basically protective socks that you put your iPhone in. The same concept has now arrived for the Apple iPad called iPad Socks that are basically giant sock that you can slide your iPad into to keep it free of scratches.
BoingBoing were one of the lucky group to get hold of an 
The Macally VIEWSTAND is an aluminium built stand for the Apple iPad [AAPL] that can hold the iPad in three different ways.
If you want to play games on the Apple iPad then perhaps one of these funky cabinets should be on your shopping list. Each is designed to dock the iPad on the front and provides old style arcade controls to play games on such as Donkey Kong.
We have heard a few times before that Apple [AAPL] are intending on allowing 
