Facebook has announced that 44 million iPhone users actively use the Facebook for iPhone app. This number came after claiming yesterday that over 100 million iOS users had installed the software. Today, a clarification came to resolve that.
“There are currently 44 million monthly active users of the Facebook for iPhone app. We recently changed the definition of mobile active users to exclude those who have only liked or commented on stream stories. Instead we are counting “active” users as people who have taken explicit actions within an application. This practice is more aligned with how we count overall active users for the site.”
It’s quite an impressive user base. With Facebook Places also launching, it allows Facebook to know even more where people are allowing relevant ads to be pushed to users. Kind of worrying really.
Via: Engadget
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