Tesco trials virtual shopping at Gatwick airport

Tesco has come up with a unique approach for shoppers by now making virtual stores available at Gatwick airport. The idea is that you land from your 2 week vacation, walk past a large screen with virtual products on the shelves, use your iPhone or Android smartphone to scan what you want and then have all the items delivered to you when you get home.

Although the idea seems a little crazy, it has been on trial in South Korea where it went down extremely well in bus stations and airports.

I’m not sure why you need a smartphone to do the shopping as buyers could simply tap a large touchscreen and enter their address, but either way I quite like the idea.

The trial lasts for 2 weeks to gauge the interest. If successful we can assume Tesco will roll out the service elsewhere.


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