Spotify is about to announce that it has hit the 10 million user milestone. The information comes from a “special party” that some press have been invited to.
Tech Crunch compare the number of users to being almost the same as the available tracks on the service.
Spotify offers a few different access models for users. The more popular service is the free one which lets you access most of the music. It is believed 19 out of 20 users use the free service. There are various paid services also which we assume 1 in 20 subscribe to these pay services.
Right now, Spotify is available in several countries which includes the UK, Finland, Norway, Sweden, the Netherlands, France and Spain. There have been rumours that Spotify will land in the US although this hasn’t happened just yet.
As for the 1 out of 20 conversion rate, we can assume that 50,000 pay for a subscription between £4.99 and £9.99 per month which gives them a few hundred K a month depending on which subscription model is the more popular.
We also do not know what kind of revenues the Spotify ads on the free subscription service bring in terms of revenue.
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