New Sony 3D TV Advert

Sony is launching a new advert to promote their new 3D TV’s. The advert features the Brazilian footballer Kaka and the ad is designed to be watched on both 3D and 2D TV sets. When watched in 3D you get the full 3D effect whilst watching in 2D you get double images that make you want to grab a pair of 3D glasses and watch it correctly.

The advert can be viewed online (embedded below), or if you want to watch it in full HD, selected Sony Style stores will have the advert running starting June 12.

The advert was directed by Jonathan Glazer (Blur, Radiohead). We have an additional making of documentary available if you’d like to see it.


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