Nook Color Now Shipping

Barnes & Noble has announced it is now shipping the new Nook Color. The Nook Color was announced recently with pre-orders opening up on October 27. The original launch date was set at November 19 although it appears they are a little earlier than planned.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, began shipping its highly anticipated NOOKcolor by Barnes & Noble ahead of schedule to customers who pre-ordered devices. The first full-color touch Reader’s Tablet will begin arriving today and through the week to customers who pre-ordered the device online and reserved units in Barnes & Noble stores. Live demonstration units that will allow customers the opportunity to touch the future of reading, along with very limited quantities of devices available for purchase, will start arriving in Barnes & Noble, Best Buy, Walmart and Books-A-Million stores beginning this week.

Features of the Nook Color include a new 7 inch screen that is also a touchscreen. Wireless is also included for transferring books from the B&N store too the Nook. The device costs $249 and is available at to purchase.

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