Google TV Ad Skipping Not Possible

Google [GOOG] announced Google TV last week at the I/O event. At the event we learned what the service allowed users to either use a Google TV, or get a companion box to bring the Google TV services to the screen. The system is designed to make it easier for the user/viewer to watch the program they want, when they want.

With the service being provided by Google it comes as no surprise that the company will be putting ads on the system to get revenue back. We have already learned that advertisers think this is the future due to the ads being more interactive and more engaging.

We just learned today from the Google TV product manager Rishi Chandra that viewing ads will be mandatory. It will not be possible to skip past ads on the Google TV platform.

Google say the reason for this is that ‘It’s much harder with an on demand system for users to skip the ads because they are being streamed in real time.

When first announced we had hoped it could be used in a similar way to how V+, Sky+ and other PVRs let you skip through ads when watching content stored. It seems that this is not the case though, and that really isn’t a surprise since ads are a big part of the revenue Googles makes.

On the up side, we could be getting less ads from this. When logging in to the service, Google will be able to figure out who you are, what your interests are and play ads that are relevant to you. By playing more relevant ads, it means that the clutter that you just ignore doesn’t have to be viewed.

“You can display fewer ads that are more targeted to users because you can monetise the content better. We can be much more smart about what type of ads we play but also ensure the ads are being played – and we can also do much more tracking. It’s going to be a win for everyone, especially on the advertising side

Via: Pocket-Lint

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