Google Announce URL Shortening Service

google_logo_lgGoogle [GOOG] have announced a new service this morning that is capable of shortening URL’s. The service is called Google URL Shortener and is designed for those who like to share links on websites such as where you are restricted to the amount of characters you can tweet.

People share a lot of links online. This is particularly true as microblogging services such as Twitter have grown in popularity. If you’re not familiar with them, URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others. With character limits in tweets, status updates and other modes of short form publishing, a shorter URL leaves more room to say what’s on your mind ” and that’s why people use them.

The new URL shortening service is available for people who use the Google Toolbar and Feedburner. The toolbar has been updated to include the new service and can be downloaded now.

Google have built the service on their multi-datacenter infrastructure to provide excellent uptime and reliability. This means that any URL you shorten should be available at all times rather than timing out. Google have also included security checks in to their URL shortening service which attempts to block shortened URL’s to suspicious websites. Speed is another reason for creating this service as Google have a big push on the speed of the web at the moment. Having a URL shortening service that responds quickly is exactly what Google are wanting.

To get the URL shortener go ahead and download the latest Google Toolbar. Via: Google

Speak Your Mind