The World Cup is set to be a testing ground for TV on mobile phones. I already see links on my Three phone offering to send me video clips of each goal right after it happens live.
I can see video on the move being very popluar with 3G services now being around.
Amongst the World Cup there are other shows being prepared for broadcast and the phone companies are expecting millions of users (more then 210 million even) will be watching TV on their mobiles by 2011. Not sure how they worked out that number and year but it shows that this could be big… in a small mobile kind of way 
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