Amazon have opened a new site that is dedicated to mobile phones and service plans. It is named Amazon Wireless and is currently still in beta. The service allows you to search for phones by brand, price, colour, features etc...
At the moment only 2 carriers are onboard which are AT&T and Verizon and for some reason, the iPhone (that is available on AT&T) is not available through the Wireless store.
The reason Amazon have created the store is due to simplifying the buying process of a new mobile phone and contract.
Via: WebProNews